Our Pay Monthly, Pay As You Go and Broadband plans.
Unlimited data, calls and texts all with our Unlimited Pay Monthly plans. Ranging from Unlimited Basic through to Unlimited Max, there's something for every budget. As we split your bill into Phone and Pay Monthly Plan, you'll always be clear what you're paying for. Plus our Unlimited Plans also include UK and EU roaming data.
Get unlimited flexibility with our Pay As You Go Rewards Plan. There’s no monthly fee and you won’t need to sign any contract. The Rewards plan gives you generous calls, texts and data and the more you top up, the the longer they last.
If you just need data, without the ability to make calls or texts, why not try one of our 4G Mobile Broadband plans? These are available from 500MB to 200GB per month, and if you want Pay As You Go, you can use up to 500MB for just £1 per day, and you'll only be charged on the days that you access data.
Our 4G won’t leave you hanging
Our fast 4G network won’t keep you waiting for pages to load or videos to buffer when you’re browsing on your phone. With a big selection of Pay Monthly, Pay As You Go and SIM Only plans, there’s something to suit you – and your budget. You can even keep your number.
Pick your perfect phone
All the latest phones. All the latest features. Whether you’re after an iPhone, Galaxy or a brand like Sony, we’ve got something that fits the bill
Introducing the latest Galaxy smartphone: boasting a massive battery for extended use, a groundbreaking 200MP camera with AI, titanium frame for durability, built-in S Pen, lightning-fast processing, and a stunning 2600 nit display.
Welcome to the era of mobile AI. With Galaxy S24+ in your hands, you can unleash whole new levels of creativity, productivity and possibility — starting with the most important device in your life. Your smartphone. also available in 256GB and other colours Grey, Violet and Yellow
Discover the S24: where innovation meets elegance. Enjoy all-day battery life, stunning 50MP camera with enhanced AI, and a smooth aluminum finish. With a vibrant 6.2" display, immerse yourself in every detail. Experience excellence, redefined.
Featuring a strong and lightweight titanium design with new contoured edges, a new Action button, powerful camera upgrades, and A17 Pro for next-level performance and mobile gaming available in four stunning new finishes, including black titanium, white titanium, blue titanium, and natural titanium and memory sizes 256GB, 512GB and 1TB
Featuring a strong and lightweight titanium design with new contoured edges, a new Action button, powerful camera upgrades, and A17 Pro for next-level performance and mobile gaming available in four stunning new finishes, including black titanium, white titanium, blue titanium, and natural titanium and memory sizes 128GB, 256GB 512GB and 1TB
A huge leap forward for iPhone Plus with a gorgeous new design featuring a durable, colour-infused back glass and new contoured edge; the Dynamic Island; a 48MP Main camera with 2x Telephoto; and USB‑C also available in Pink,Yellow, Blue and Green and additional memory sizes 256GB & 512GB
A huge leap forward for iPhone with a gorgeous new design featuring a durable, colour-infused back glass and new contoured edge; the Dynamic Island; a 48MP Main camera with 2x Telephoto; and USB‑C also available in Pink,Yellow, Blue and Green.
Featuring the A15 Bionic chip, Portrait mode and awesome low-light performance.
Pro Camera by Sony, in a Smartphone. With its next-gen image sensor and computational processing, the Xperia 1 V delivers unprecedented image quality - complemented by a host of other features, from immersive entertainment to functional, tactile design.
Non-stop fun, everywhere you go... Compact and lightweight, the Xperia 10 V is easy to carry anywhere and everywhere. Yet it also features a best-in-class 5,000mAh large capacity battery, front stereo speakers, a bright OLED display, and a triple lens camera.
Meet the phone with a big screen like a mobile movie theatre. The one that's both an exciting game console and a multi-screen, multitasking workhorse. And topped off with a powerful, pro-grade camera. All folded into your hands available in a choice of 3 colours Phantom Black, Cream & Icy Blue memory size 512GB also available.
Switching to Sure is simple
Moving to a better deal with a Sure Mobile plan couldn’t be easier. We’ll do everything, you can keep your number and there won’t be any break in your service. If you want a Pay Monthly plan, just choose your phone and plan online and then come in to sign your contract. If you’d prefer Pay As You Go, either pop in to one of our shops and pick up a new SIM Card or order online.
* CICRA Telecoms Satisfaction Survey (conducted Jun/Jul 2018). Search 'satisfaction' at www.cicra.gg.
Our mobile call & data charges
Calling locally? Phoning the UK? You’ll find a list of our mobile call & data charges below. You can also find information on making international or satellite calls, premium rate numbers, dialling information and operator services.
|Texts (per message to all destinations*)
|Local internet usage
|12.6p / MB
The prices shown are per-minute, unless otherwise stated.
* Excludes premium rate / short code SMS. A message is up to 160 characters long. If an SMS exceeds 160 characters it will be charged in multiples of the per message charge.
** Mobile data is charged in increments of 1MB
|Price per minute
|Price per min with Add on
|Guernsey, Ireland, Isle of Man, Jersey, United Kingdom (includes numbers starting 01,02,03 & 07)
|52p / min
|10p / min
|Australia, Austria, Bahamas, Belgium, Bermuda, Bulgaria, Canada, China, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong SAR China, Hungary, Italy, Japan, Lithuania, Luxembourg, Malta, Netherlands, New Zealand, Philippines, Romania, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Thailand, United States
|52p / min
|10p / min
|Latvia, Poland, Portugal
|10p / min
|10p / min
|Albania, Andorra, Armenia, Azerbaijan, Bosnia & Herzegovina, Faroe Islands, Georgia, Gibraltar, Iceland, Kazakhstan, Liechtenstein, Moldova, Monaco, Montenegro, North Macedonia, Norway, Russia, San Marino, Serbia, Türkiye, Ukraine, Vatican City
|73p / min
|42p / min
|Other International destinations not already listed above
|£1.36 / min
|73p / min
|Numbers starting with
|Price per min
|UK Freephone: 0800 and 0808
|0p / min
|Standard Non-Geographic access charge: 05 and 08 (excluding 0800 and 0808)
|50p / min
|Premium Rate access charge: 09
|50p / min
|Directory Enquiry access charge: 118
|50p / min
Calls to premium rate service numbers (including but not limited to 08 excluding 080, 118 and 09) are made up of an access charge and a service charge. Sure can only provide you with information on the cost of the access charge. To check the price of the service charge, please contact the provider of that number. The charge on your bill is the total of access and service charges and can range from a few pence to several pounds.
Further information and number checker can be found here www.phonepayplus.org.uk.
Please note that calls & texts to short codes for TV competitions and voting lines are not supported by Sure, always use the long number and call or text to enter or register your vote. 09 numbers may provide services that are inappropriate for under 18’s. Always ask the bill payer's permission before calling.