Getting creative: Sure supports Design an Ad 2022

Getting creative: Sure supports the marketeers of tomorrow with Design an Ad 2022

For the second year running, we are one of the local companies supporting the Guernsey Press Design an Ad competition. This iconic contest has been part of young Guerns’ lives for years, giving them the opportunity to develop their creativity by coming up with advertisements for local businesses.

The competition is run through primary and secondary schools where Bailiwick pupils children are able to choose which local company they would like to create an advert for. Entrants are given a brief much like a commercial designer. From there, they are free to use their imagination to craft the most visually interesting advertisement they can come up with. The sky is the limit, and the children are encouraged to ‘think outside the box’ and come up with the most creative design possible. Some use digital art, while others hand draw their entries.

Children who chose to design an ad for Sure were asked to theme their advert around sport, to reflect how we support Guernsey sports. The results did not disappoint, and we were thrilled to receive over 50 entries, all with unique designs focused on local sport and Sure’s role in making it happen.

Entrants were divided between junior and senior schools, and each category had a first, second, and third-place winner. Winners were announced in an all-island awards ceremony with their parents, at St. Pierre Park hotel. The six Sure ad winners each took home a certificate, sweets, a Bluetooth speaker to play music from their mobile phone and a copy of their artwork. The best school with the most amount won a cash prize for their school. 

While all the entries impressed our judges, we were pleased to award the following entrants for their spectacular efforts and clear understanding of Sure’s value of connecting our island through sport:


1st Place - Amelie Van Heerden, St Martins Primary school

2nd Place - Gracie Guille, Haute Capelles Primary school

3rd Place - Angharrad Tatton, Melrose school



1st place: Molly Pontin, Guernsey Grammar School

2nd place: Sophia Reeves, Blanchelande College

3rd place: Ava Le Page, Guernsey Grammar School

Thank you to everyone who took part in this year’s Design an Ad competition and a special thanks to those who chose Sure as their company of choice.

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