Sure announces significant changes to the telephone directory

Actions to improve the Sure 2020/21 directory are underway, including asking customers to check their directory entries before they are printed.

All customers, who have not previously asked to be excluded from the directory and are due to have their details printed in the 2020/21 directory, will receive an email or letter informing them that they are due to be included in the White Pages – which lists the name, address and phone number(s). If they take no action after receiving the email or letter, they will appear in the directory.  Customers with a mobile listing only will not have their address published. 

Charlotte Dunsterville, chief consumer officer at Sure, said: “Customer data and customer satisfaction are our key priorities for the directory. We have reflected on last year’s feedback and put processes in place to make sure that everyone is happy with their directory entries for 2020.

“For the first time, we’re giving all our customers the opportunity to check their entries before printing the directory to ensure their details are accurately captured. We understand that the directory plays a necessary role in keeping the island community connected which is why we’ve chosen to feature an historic image on the 2020/2021 to commemorate the 75 years of Liberation.”

Islanders who would like to change their directory status, including those who no longer wish to appear in the directory, are advised to use MySure, our online self-service portal, email or call us on 01481 700 700 before 30th June and include the following details:

  • The name as it appears on the account and will be printed in the directory
  • Account number
  • The first line of the address
  • The telephone number
  • And a statement as to whether you want your number included or excluded from the directory

JT customers with a fixed landline service are advised to speak directly to the JT customer service team to confirm their preferences. JT and Airtel customers may also request for mobile services to be added by contacting but customers should note that this is a chargeable service.

Due to the impact of the global pandemic, there has been a delay to the compilation of the 2020/21 directory which is expected to be available to islanders in November 2020. Sure has also reviewed the directory layout and will be increasing the font size to make the entries easier to read.